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Velcro BVBA is a privately held company that produces fasteners and other products. It is known for being the original patentor of the hook-and-loop fastener.


Swiss electrical engineer George de Mestral invented his first touch fastener when, in 1941, he went for a walk in the woods and wondered why burdock seeds clung to his coat and dog. He discovered it could be turned into something useful.[2] He patented it in 1955, and subsequently refined and developed its practical manufacture until its commercial introduction in the late 1950s.

The fastener consisted of two components: a lineal fabric strip with tiny hooks that could "mate" with another fabric strip with smaller loops, attaching temporarily, until pulled apart.[3] Initially made of cotton, which proved impractical,[4] the fastener was eventually constructed with nylon and polyester.[5]

De Mestral gave the name Velcro, a portmanteau of the French words velour ("velvet") and crochet ("hook"),[6][7] to his invention as well as his company, which continues to manufacture and market the fastening system.

Company leadership

From 2011 to 2017, Scott Filion served as President of Velcro Americas. In 2014, he also served as interim CEO, replacing Alain Zijlstra.[8][9]

Fraser Cameron served as CEO from 2014 until 2018.[10][11]

In January 2018, Robert "Bob" Woodruff, previously associated with Alex and Ani and Nike, was appointed CFO.[12] In January 2019, he was appointed CEO.[13]

In January 2018, Paul Garutti was appointed President of Velcro Latin America. He replaced Dirk Foreman who was appointed President of North America in 2017.[14]

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