Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of the anthropological constant.
Cultural anthropology has a rich methodology, including participant observation (often called fieldwork because it requires the anthropologist spending an extended period of time at the research location), interviews, and surveys.
One of the earliest articulations of the anthropological meaning of the term "culture" came from Sir Edward Tylor who writes on the first page of his 1871 book: "Culture, or Civilization, taken in its broad, ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society." The term "civilization" later gave way to definitions given by V. Gordon Childe, with culture forming an umbrella term and civilization becoming a particular kind of culture.
The anthropological concept of "culture" reflects in part a reaction against earlier Western discourses based on an opposition between "culture" and "nature", according to which some human beings lived in a "state of nature". Anthropologists have argued that culture is "human nature", and that all people have a capacity to classify experiences, encode classifications symbolically (i.e. in language), and teach such abstractions to others.
Since humans acquire culture through the learning processes of enculturation and socialization, people living in different places or different circumstances develop different cultures. Anthropologists have also pointed out that through culture people can adapt to their environment in non-genetic ways, so people living in different environments will often have different cultures. Much of anthropological theory has originated in an appreciation of and interest in the tension between the local (particular cultures) and the global (a universal human nature, or the web of connections between people in distinct places/circumstances).
The rise of cultural anthropology took place within the context of the late 19th century, when questions regarding which cultures were "primitive" and which were "civilized" occupied the minds of not only Marx and Freud, but many others. Colonialism and its processes increasingly brought European thinkers into direct or indirect contact with "primitive others." The relative status of various humans, some of whom had modern advanced technologies that included engines and telegraphs, while others lacked anything but face-to-face communication techniques and still lived a Paleolithic lifestyle, was of interest to the first generation of cultural anthropologists.
Parallel with the rise of cultural anthropology in the United States, social anthropology, in which sociality is the central concept and which focuses on the study of social statuses and roles, groups, institutions, and the relations among them—developed as an academic discipline in Britain and in France. The umbrella term socio-cultural anthropology draws upon both cultural and social anthropology traditions.
Anthropology is concerned with the lives of people in different parts of the world, particularly in relation to the discourse of beliefs and practices. In addressing this question, ethnologists in the 19th century divided into two schools of thought. Some, like Grafton Elliot Smith, argued that different groups must have learned from one another somehow, however indirectly; in other words, they argued that cultural traits spread from one place to another, or "diffused".
Other ethnologists argued that different groups had the capability of creating similar beliefs and practices independently.
20th-century anthropologists largely reject the notion that all human societies must pass through the same stages in the same order, on the grounds that such a notion does not fit the empirical facts.
Accordingly, most of these anthropologists showed less interest in comparing cultures, generalizing about human nature, or discovering universal laws of cultural development, than in understanding particular cultures in those cultures' own terms.
Others, such as Claude Lévi-Strauss (who was influenced both by American cultural anthropology and by French Durkheimian sociology), have argued that apparently similar patterns of development reflect fundamental similarities in the structure of human thought (see structuralism). By the mid-20th century, the number of examples of people skipping stages, such as going from hunter-gatherers to post-industrial service occupations in one generation, were so numerous that 19th-century evolutionism was effectively disproved.
Cultural relativism is a principle that was established as axiomatic in anthropological research by Franz Boas and later popularized by his students. Boas first articulated the idea in 1887: "...civilization is not something absolute, but... is relative, and... our ideas and conceptions are true only so far as our civilization goes." Although Boas did not coin the term, it became common among anthropologists after Boas' death in 1942, to express their synthesis of a number of ideas Boas had developed. Boas believed that the sweep of cultures, to be found in connection with any sub-species, is so vast and pervasive that there cannot be a relationship between culture and race. Cultural relativism involves specific epistemological and methodological claims. Whether or not these claims require a specific ethical stance is a matter of debate. This principle should not be confused with moral relativism.
Cultural relativism was in part a response to Western ethnocentrism. Ethnocentrism may take obvious forms, in which one consciously believes that one's people's arts are the most beautiful, values the most virtuous, and beliefs the most truthful. Boas, originally trained in physics and geography, and heavily influenced by the thought of Kant, Herder, and von Humboldt, argued that one's culture may mediate and thus limit one's perceptions in less obvious ways. This understanding of culture confronts anthropologists with two problems: first, how to escape the unconscious bonds of one's own culture, which inevitably bias our perceptions of and reactions to the world, and second, how to make sense of an unfamiliar culture. The principle of cultural relativism thus forced anthropologists to develop innovative methods and heuristic strategies.
Boas and his students realized that if they were to conduct scientific research in other cultures, they would need to employ methods that would help them escape the limits of their own ethnocentrism.
Lewis Henry Morgan (1818–1881), a lawyer from Rochester, New York, became an advocate for and ethnological scholar of the Iroquois. His comparative analyses of religion, government, material culture, and especially kinship patterns proved to be influential contributions to the field of anthropology. Like other scholars of his day (such as Edward Tylor), Morgan argued that human societies could be classified into categories of cultural evolution on a scale of progression that ranged from savagery, to barbarism, to civilization. Generally, Morgan used technology (such as bowmaking or pottery) as an indicator of position on this scale.
Franz Boas (1858–1942) established academic anthropology in the United States in opposition to Morgan's evolutionary perspective. His approach was empirical, skeptical of overgeneralizations, and eschewed attempts to establish universal laws. For example, Boas studied immigrant children to demonstrate that biological race was not immutable, and that human conduct and behavior resulted from nurture, rather than nature.
Influenced by the German tradition, Boas argued that the world was full of distinct cultures, rather than societies whose evolution could be measured by how much or how little "civilization" they had. He believed that each culture has to be studied in its particularity, and argued that cross-cultural generalizations, like those made in the natural sciences, were not possible.
In doing so, he fought discrimination against immigrants, blacks, and indigenous peoples of the Americas. Many American anthropologists adopted his agenda for social reform, and theories of race continue to be popular subjects for anthropologists today. The so-called "Four Field Approach" has its origins in Boasian Anthropology, dividing the discipline in the four crucial and interrelated fields of sociocultural, biological, linguistic, and archaic anthropology (e.g. archaeology). Anthropology in the United States continues to be deeply influenced by the Boasian tradition, especially its emphasis on culture.
Boas used his positions at Columbia University and the American Museum of Natural History to train and develop multiple generations of students. His first generation of students included Alfred Kroeber, Robert Lowie, Edward Sapir and Ruth Benedict, who each produced richly detailed studies of indigenous North American cultures. They provided a wealth of details used to attack the theory of a single evolutionary process. Kroeber and Sapir's focus on Native American languages helped establish linguistics as a truly general science and free it from its historical focus on Indo-European languages.
The publication of Alfred Kroeber's textbook Anthropology (1923) marked a turning point in American anthropology. After three decades of amassing material, Boasians felt a growing urge to generalize. This was most obvious in the 'Culture and Personality' studies carried out by younger Boasians such as Margaret Mead and Ruth Benedict. Influenced by psychoanalytic psychologists including Sigmund Freud and Carl Jung, these authors sought to understand the way that individual personalities were shaped by the wider cultural and social forces in which they grew up.
Though such works as Mead's Coming of Age in Samoa (1928) and Benedict's The Chrysanthemum and the Sword (1946) remain popular with the American public, Mead and Benedict never had the impact on the discipline of anthropology that some expected. Boas had planned for Ruth Benedict to succeed him as chair of Columbia's anthropology department, but she was sidelined by Ralph Linton, and Mead was limited to her offices at the AMNH.
In the 1950s and mid-1960s anthropology tended increasingly to model itself after the natural sciences. Some anthropologists, such as Lloyd Fallers and Clifford Geertz, focused on processes of modernization by which newly independent states could develop. Others, such as Julian Steward and Leslie White, focused on how societies evolve and fit their ecological niche—an approach popularized by Marvin Harris.
Economic anthropology as influenced by Karl Polanyi and practiced by Marshall Sahlins and George Dalton challenged standard neoclassical economics to take account of cultural and social factors, and employed Marxian analysis into anthropological study. In England, British Social Anthropology's paradigm began to fragment as Max Gluckman and Peter Worsley experimented with Marxism and authors such as Rodney Needham and Edmund Leach incorporated Lévi-Strauss's structuralism into their work. Structuralism also influenced a number of developments in 1960s and 1970s, including cognitive anthropology and componential analysis.
In keeping with the times, much of anthropology became politicized through the Algerian War of Independence and opposition to the Vietnam War; Marxism became an increasingly popular theoretical approach in the discipline. By the 1970s the authors of volumes such as Reinventing Anthropology worried about anthropology's relevance.
Since the 1980s issues of power, such as those examined in Eric Wolf's Europe and the People Without History, have been central to the discipline. In the 1980s books like Anthropology and the Colonial Encounter pondered anthropology's ties to colonial inequality, while the immense popularity of theorists such as Antonio Gramsci and Michel Foucault moved issues of power and hegemony into the spotlight. Gender and sexuality became popular topics, as did the relationship between history and anthropology, influenced by Marshall Sahlins, who drew on Lévi-Strauss and Fernand Braudel to examine the relationship between symbolic meaning, sociocultural structure, and individual agency in the processes of historical transformation. Jean and John Comaroff produced a whole generation of anthropologists at the University of Chicago that focused on these themes. Also influential in these issues were Nietzsche, Heidegger, the critical theory of the Frankfurt School, Derrida and Lacan.
Many anthropologists reacted against the renewed emphasis on materialism and scientific modelling derived from Marx by emphasizing the importance of the concept of culture.
Geertz's interpretive method involved what he called "thick description." The cultural symbols of rituals, political and economic action, and of kinship, are "read" by the anthropologist as if they are a document in a foreign language. The interpretation of those symbols must be re-framed for their anthropological audience, i.e. transformed from the "experience-near" but foreign concepts of the other culture, into the "experience-distant" theoretical concepts of the anthropologist. These interpretations must then be reflected back to its originators, and its adequacy as a translation fine-tuned in a repeated way, a process called the hermeneutic circle. Geertz applied his method in a number of areas, creating programs of study that were very productive. His analysis of "religion as a cultural system" was particularly influential outside of anthropology. David Schnieder's cultural analysis of American kinship has proven equally influential. Schneider demonstrated that the American folk-cultural emphasis on "blood connections" had an undue influence on anthropological kinship theories, and that kinship is not a biological characteristic but a cultural relationship established on very different terms in different societies.
In the late 1980s and 1990s authors such as James Clifford pondered ethnographic authority, in particular how and why anthropological knowledge was possible and authoritative. They were reflecting trends in research and discourse initiated by feminists in the academy, although they excused themselves from commenting specifically on those pioneering critics.Writi]]Nevertheless, key aspects of feminist theory and methods became ur as part of the 'post-modern moment' in anthropology: Ethnographies became more interpretative and reflexive, explicitly addressing the author's methodology, cultural, gender and racial positioning, and their influence on his or her ethnographic analysis. This was part of a more general trend of postmodernism that was popular contemporaneously. Currently anthropologists pay attention to a wide variety of issues pertaining to the contemporary world, including globalization, medicine and biotechnology, indigenous rights, virtual communities, and the anthropology of industrialized societies.
Modern cultural anthropology has its origins in, and developed in reaction to, 19th century ethnology, which involves the organized comparison of human societies. Scholars like E.B. Tylor and J.G. Frazer in England worked mostly with materials collected by others – usually missionaries, traders, explorers, or colonial officials – earning them the moniker of "arm-chair anthropologists".
Participant observation is one of the principle research methods of cultural anthropology.
Interactions between an ethnographer and a cultural informant must go both ways. Just as an ethnographer may be naive or curious about a culture, the members of that culture may be curious about the ethnographer. To establish connections that will eventually lead to a better understanding of the cultural context of a situation, an anthropologist must be open to becoming part of the group, and willing to develop meaningful relationships with its members. One way to do this is to find a small area of common experience between an anthropologist and his or her subjects, and then to expand from this common ground into the larger area of difference. Once a single connection has been established, it becomes easier to integrate into the community, and more likely that accurate and complete information is being shared with the anthropologist.
Before participant observation can begin, an anthropologist must choose both a location and a focus of study. This focus may change once the anthropologist is actively observing the chosen group of people, but having an idea of what one wants to study before beginning fieldwork allows an anthropologist to spend time researching background information on their topic. It can also be helpful to know what previous research has been conducted in one's chosen location or on similar topics, and if the participant observation takes place in a location where the spoken language is not one the anthropologist is familiar with, he or she will usually also learn that language. This allows the anthropologist to become better established in the community. The lack of need for a translator makes communication more direct, and allows the anthropologist to give a richer, more contextualized representation of what they witness. In addition, participant observation often requires permits from governments and research institutions in the area of study, and always needs some form of funding.
The majority of participant observation is based on conversation.
One common criticism of participant observation is its lack of objectivity. Because each anthropologist has his or her own background and set of experiences, each individual is likely to interpret the same culture in a different way. Who the ethnographer is has a lot to do with what he or she will eventually write about a culture, because each researcher is influenced by his or her own perspective. This is considered a problem especially when anthropologists write in the ethnographic present, a present tense which makes a culture seem stuck in time, and ignores the fact that it may have interacted with other cultures or gradually evolved since the anthropologist made observations. To avoid this, past ethnographers have advocated for strict training, or for anthropologists working in teams. However, these approaches have not generally been successful, and modern ethnographers often choose to include their personal experiences and possible biases in their writing instead.
Participant observation has also raised ethical questions, since an anthropologist is in control of what he or she reports about a culture.
In the 20th century, most cultural and social anthropologists turned to the crafting of ethnographies. An ethnography is a piece of writing about a people, at a particular place and time. Typically, the anthropologist lives among people in another society for a period of time, simultaneously participating in and observing the social and cultural life of the group.
Numerous other ethnographic techniques have resulted in ethnographic writing or details being preserved, as cultural anthropologists also curate materials, spend long hours in libraries, churches and schools poring over records, investigate graveyards, and decipher ancient scripts.
Bronisław Malinowski developed the ethnographic method, and Franz Boas taught it in the United States. Boas' students such as Alfred L. Kroeber, Ruth Benedict and Margaret Mead drew on his conception of culture and cultural relativism to develop cultural anthropology in the United States. Simultaneously, Malinowski and A.R. Radcliffe Brown´s students were developing social anthropology in the United Kingdom. Whereas cultural anthropology focused on symbols and values, social anthropology focused on social groups and institutions. Today socio-cultural anthropologists attend to all these elements.
In the early 20th century, socio-cultural anthropology developed in different forms in Europe and in the United States. European "social anthropologists" focused on observed social behaviors and on "social structure", that is, on relationships among social roles (for example, husband and wife, or parent and child) and social institutions (for example, religion, economy, and politics).
American "cultural anthropologists" focused on the ways people expressed their view of themselves and their world, especially in symbolic forms, such as art and myths. These two approaches frequently converged and generally complemented one another. For example, kinship and leadership function both as symbolic systems and as social institutions. Today almost all socio-cultural anthropologists refer to the work of both sets of predecessors, and have an equal interest in what people do and in what people say.
One means by which anthropologists combat ethnocentrism is to engage in the process of cross-cultural comparison.
Comparison across cultures includies the industrialized (or de-industrialized) West.
Ethnography dominates socio-cultural anthropology.
A growing trend in anthropological research and analysis is the use of multi-sited ethnography, discussed in George Marcus' article, "Ethnography In/Of the World System: the Emergence of Multi-Sited Ethnography".
Also emerging in multi-sited ethnography are greater interdisciplinary approaches to fieldwork, bringing in methods from cultural studies, media studies, science and technology studies, and others.
Multi-sited ethnography may also follow ethnic groups in diaspora, stories or rumours that appear in multiple locations and in multiple time periods, metaphors that appear in multiple ethnographic locations, or the biographies of individual people or groups as they move through space and time. It may also follow conflicts that transcend boundaries. An example of multi-sited ethnography is Nancy Scheper-Hughes' work on the international black market for the trade of human organs. In this research, she follows organs as they are transferred through various legal and illegal networks of capitalism, as well as the rumours and urban legends that circulate in impoverished communities about child kidnapping and organ theft.
Sociocultural anthropologists have increasingly turned their investigative eye on to "Western" culture. For example, Philippe Bourgois won the Margaret Mead Award in 1997 for In Search of Respect, a study of the entrepreneurs in a Harlem crack-den. Also growing more popular are ethnographies of professional communities, such as laboratory researchers, Wall Street investors, law firms, or information technology (IT) computer employees.
Topics in cultural anthropology
Kinship refers to the anthropological study of the ways in which humans form and maintain relationships with one another, and further, how those relationships operate within and define social organization.
Research in kinship studies often crosses over into different anthropological subfields including medical, feminist, and public anthropology. This is likely due to its fundamental concepts, as articulated by linguistic anthropologist Patrick McConvell:
Throughout history, kinship studies have primarily focused on the topics of marriage, descent, and procreation. Anthropologists have written extensively on the variations within marriage across cultures and its legitimacy as a human institution.
There are similar foundational differences where the act of procreation is concerned.
In the twenty-first century, Western ideas of kinship have evolved beyond the traditional assumptions of the nuclear family, raising anthropological questions of consanguinity, lineage, and normative marital expectation.
Kinship studies began to gain mainstream recognition in the late 1990s with the surging popularity of feminist anthropology, particularly with its work related to biological anthropology and the intersectional critique of gender relations.
Kinship studies have also experienced a rise in the interest of reproductive anthropology with the advancement of assisted reproductive technologies (ARTs), including in vitro fertilization (IVF). These advancements have led to new dimensions of anthropological research, as they challenge the Western standard of biogenetically based kinship, relatedness, and parenthood. According to anthropologists Maria C. Inhorn and Daphna Birenbaum-Carmeli, "ARTs have pluralized notions of relatedness and led to a more dynamic notion of "kinning" namely, kinship as a process, as something under construction, rather than a natural given". With this technology, questions of kinship have emerged over the difference between biological and genetic relatedness, as gestational surrogates can provide a biological environment for the embryo while the genetic ties remain with a third party. If genetic, surrogate, and adoptive maternities are involved, anthropologists have acknowledged that there can be the possibility for three "biological" mothers to a single child. With ARTs, there are also anthropological questions concerning the intersections between wealth and fertility: ARTs are generally only available to those in the highest income bracket, meaning the infertile poor are inherently devalued in the system. There have also been issues of reproductive tourism and bodily commodification, as individuals seek economic security through hormonal stimulation and egg harvesting, which are potentially harmful procedures. With IVF, specifically, there have been many questions of embryotic value and the status of life, particularly as it relates to the manufacturing of stem cells, testing, and research.
Current issues in kinship studies, such as adoption, have revealed and challenged the Western cultural disposition towards the genetic, "blood" tie. Western biases against single parent homes have also been explored through similar anthropological research, uncovering that a household with a single parent experiences "greater levels of scrutiny and [is] routinely seen as the 'other' of the nuclear, patriarchal family". The power dynamics in reproduction, when explored through a comparative analysis of "conventional" and "unconventional" families, have been used to dissect the Western assumptions of child bearing and child rearing in contemporary kinship studies.
Kinship, as an anthropological field of inquiry, has been heavily criticized across the discipline.
A more recent critique of kinship studies is its solipsistic focus on privileged, Western human relations and its promotion of normative ideals of human exceptionalism.
The role of anthropology in institutions has expanded significantly since the end of the 20th century. Much of this development can be attributed to the rise in anthropologists working outside of academia and the increasing importance of globalization in both institutions and the field of anthropology.A%20Companion%20to%20Organiza]]Anthropologists can be employed by institutions such as for-profit business, nonprofit organizations, and governments.
The two types of institutions defined in the field of anthropology are total institutions and social institutions. Total institutions are places that comprehensively coordinate the actions of people within them, and examples of total institutions include prisons, convents, and hospitals. Social institutions, on the other hand, are constructs that regulate individuals' day-to-day lives, such as kinship, religion, and economics. Anthropology of institutions may analyze labor unions, businesses ranging from small enterprises to corporations, government, medical organizations, education, prisons, and financial institutions. Nongovernmental organizations have garnered particular interest in the field of institutional anthropology because of they are capable of fulfilling roles previously ignored by governments, or previously realized by families or local groups, in an attempt to mitigate social problems.
The types and methods of scholarship performed in the anthropology of institutions can take a number of forms.
In all manifestations of institutional anthropology, participant observation is critical to understanding the intricacies of the way an institution works and the consequences of actions taken by individuals within it. Simultaneously, anthropology of institutions extends beyond examination of the commonplace involvement of individuals in institutions to discover how and why the organizational principles evolved in the manner that they did.
Common considerations taken by anthropologists in studying institutions include the physical location at which a researcher places themselves, as important interactions often take place in private, and the fact that the members of an institution are often being examined in their workplace and may not have much idle time to discuss the details of their everyday endeavors. The ability of individuals to present the workings of an institution in a particular light or frame must additionally be taken into account when using interviews and document analysis to understand an institution, as the involvement of an anthropologist may be met with distrust when information being released to the public is not directly controlled by the institution and could potentially be damaging.
- Age-area hypothesis
- Bibliography of anthropology
- Ceremonial pole
- Community studies
- Cross-cultural psychology
- Cultural psychology
- Culture change
- Digital anthropology
- Dual inheritance theory
- Engaged theory
- Guilt-Shame-Fear spectrum of cultures
- Human behavioral ecology
- Intangible cultural heritage
- Kluckhohn and Strodtbeck's values orientation theory
- Nature versus nurture