History

Athletes in Ancient Greece were welcomed home as heroes, had songs and poems written in their honor, and received free food and gifts from those seeking celebrity endorsement. Ancient Rome similarly lauded actors and notorious gladiators, and Julius Caesar appeared on a coin in his own lifetime (a departure from the usual depiction of battles and divine lineage). ^[9]

In the early 12th century, Thomas Becket became famous following his murder. He was promoted by the Christian Church as a martyr and images of him and scenes from his life became widespread in just a few years. In a pattern often repeated, what started out as an explosion of popularity (often referred to with the suffix 'mania') turned into a long-lasting fame: pilgrimages to Canterbury Cathedral where he was killed became instantly fashionable and the fascination with his life and death have inspired plays and films.

The cult of personality (particularly in the west) can be traced back to the Romantics in the 18th Century, whose livelihood as artists and poets depended on the currency of their reputation.

The movie industry spread around the globe in the first half of the 20th Century and with it the now familiar concept of the instantly recognizable faces of its superstars.

The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and The Beatles, respectively. John Lennon's highly controversial 1966 quote: "We're more popular than Jesus now,"^[11] which he later insisted was not a boast, and that he was not in any way comparing himself with Christ, gives an insight into both the adulation and notoriety that fame can bring. Unlike movies, television created celebrities who were not primarily actors; for example, presenters, talk show hosts, and news readers. However, most of these are only famous within the regions reached by their particular broadcaster, and only a few such as Oprah Winfrey, Jerry Springer, or David Frost could be said to have broken through into a wider stardom.

In the sixties and early seventies the book publishing industry began to persuade major celebrities to put their names on autobiographies and other titles in a genre called celebrity publishing.

Regional and cultural implications

Cultures and regions with a significant population may have their own independent celebrity systems, with distinct hierarchies.

Regions within a country, or cultural communities (linguistic, ethnic, or religious) can also have their own celebrity systems, especially in linguistically or culturally distinct regions such as Quebec or Wales. Regional radio personalities, newscasters, politicians or community leaders may be local or regional celebrities.

In politics, certain politicians are recognizable to many people, usually the head of state and the Prime Minister.

English-speaking media commentators and journalists will sometimes refer to celebrities as belonging to the A-List or state that a certain actor belongs to the B-List, the latter being a disparaging context. These informal rankings indicate a placing within a hierarchy. However, due to differing levels of celebrity in different regions, it is difficult to place people within one bracket. A Brazilian actor might be a B-list action film actor in the U.S., but an A-list star in Portugal.

Some elements are associated with fame, such as appearing on the cover of Time , being spoofed in Mad , having a wax statue in Madame Tussauds , or receiving a star on the Hollywood Walk of Fame.

Certain people are known even to people unfamiliar with the area in which they excelled.

Criminals can also become world-famous if the media cover their crimes, arrest, trial and possible punishment extensively and/or if the crime itself is sensational enough.

The same phenomenon is true for fictional characters.

Becoming a celebrity

People may become celebrities in a wide range of ways; from their professions, following appearances in the media, or by complete accident.

There are, of course, no guarantees of success for an individual to become a celebrity.

Though glamour and wealth may certainly play a role for only famous celebrities, most people in the sports and entertainments spheres, be it music, film, television, radio, modelling, comedy, literature etc. live in obscurity and only a small percentage achieve fame and fortune.

A large number of athletes who are unable to turn professional take a second job or even sometimes abandon their athletic aspirations in order to make ends meet. A small percentage of entertainers and athletes are able to make a decent living but a vast majority will spend their careers toiling from hard work, determination, rejection, and frequent unemployment. For minor league to amateur athletes, earnings are usually on the lower end of the pay-scale. Many of them take second jobs on the side or even venture into other occupations within the field of sports such as coaching, general management, refereeing, or recruiting and scouting up-and-coming athletes. ^[19]

The Screen Actors Guild, a union representing actors and actresses throughout Hollywood reports that the average television and film actor earns less than US$50,000 annually; the median hourly wage for actors was $18.80 in May 2015. ^[20] ^[21] ^[22] Actors sometimes alternate between theater, television, and film or even branch into other occupations within the entertainment industry such as becoming a singer, comedian, producer, or a television host in order to be monetarily diversified, as doing one gig pays comparatively very little. For instance, David Letterman is well known for branching into late night television as a talk show host while honing his skills as a stand-up comedian, Barbra Streisand ventured into acting while operating as a singer, or Clint Eastwood, who achieved even greater fame in Hollywood for being a film director and a producer than for his acting credentials.

According to American entertainment magnate Master P, entertainers and professional athletes make up less than 1% of all millionaires in the entire world. ^[23] Less than 1% of all runway models are known to make more than US$1000 for every fashion showcase. According to the US Bureau of Labor Statistics, the median wage for commercial and print models was only $11.22 per hour in 2006 and was also listed one of the top ten worst jobs in the United States. ^[24] Most models only draw in around $500 USD every showcase and only famous models that are high in demand such as Miranda Kerr or Gisele Bündchen earn multimillion-dollar salaries. Freelance writers and authors who aspire to be the next Stephen King and Dan Brown are known to submit manuscripts of their latest literary creations hoping for their big break are only to be bombarded with numerous rejection letters from major publishing houses. Many aspiring comedians who dream of becoming the next Louis C.K. and Jerry Seinfeld never see the inside of a movie or television studio, but rather spend most of their careers doing stand-up in comedy clubs and other small venues, hoping to be discovered. Because gigs can be infrequent, it can be very difficult to make a living as a freelance entertainer. As a result, many supplement their income by holding down other jobs on the side.

Wealth

Forbes Magazine releases an annual Forbes Celebrity 100 list of the highest paid celebrities in the world. The total earnings for all top celebrity 100 earners totaled $4.5 billion over the course of 2010 alone.

For instance, Forbes ranked media mogul and talk show host, Oprah Winfrey as the top earner "Forbes magazine’s annual ranking of the most powerful celebrities", with earnings of $290 million in the past year. Forbes cites that Lady Gaga reportedly earned over $90 million in 2010. In 2010, golfer Tiger Woods was one of highest-earning celebrity athletes, with an income of $75 million and is consistently ranked one of the highest paid athletes in the world. In 2013, Madonna was ranked as the fifth most powerful and the highest earning celebrity of the year with earnings of $125 million. She has consistently been among the most powerful and highest earning celebrities in the world, occupying the third place in Forbes Celebrity 100 2009 with $110 million of earnings, and getting the tenth place in the 2010 edition of the list with annual earnings equal to $58 million.

Celebrity endorsements have proven very successful around the world where, due to increasing consumerism, an individual is considered to own a status symbol when they purchase a celebrity-endorsed product. Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Along with investing their salaried wages into growing business endeavors, a number of celebrities have become innovative business leaders in their respective industries, gaining the admiration of their peers and contributing to the country’s economy.

Numerous celebrities have ventured into becoming business moguls and established themselves as entrepreneurs, idolizing many well known American business leaders such as Bill Gates and Warren Buffett. For instance, basketball legend Michael Jordan became an active entrepreneur involved with many sports related ventures including investing a minority stake in the Charlotte Bobcats, Paul Newman started his own salad dressing business after leaving behind a distinguished acting career, and rap musician Birdman started his own record label, clothing line, and an oil business while maintaining a career as a rap artist. Other celebrities such as Tyler Perry, George Lucas, and Steven Spielberg have become successful entrepreneurs through starting their own film production companies and running their own movie studios beyond their traditional activities of screenwriting, directing, animating, producing, and acting. ^[31]

Various examples of celebrity turned entrepreneurs included in the table below are:

Tabloid magazines and talk TV shows bestow a great deal of attention on celebrities.

In addition to various endorsements, a number of celebrities have been involved with some business and investment related ventures also include: and toddler related items, sports team ownership, fashion retailing, establishments such as restaurants, cafes, hotels, and casinos, movie theaters, advertising and event planning, management related ventures such as sports management, financial services, model management, and talent management, record labels, film production, television production, publishing such as book and music publishing, massage therapy, salons, health and fitness, and real estate. ^[55]

Although some celebrities have achieved additional financial success from various business ventures, the vast majority of celebrities are not successful businesspeople and still rely on salaried labored wages in order to earn a living.

As a mass media phenomenon

Celebrities often have fame comparable to royalty. As a result, there is a strong public curiosity about their private affairs. The release of Kim Kardashian's sex tape with rapper Ray J in 2003 brought her to a new level of fame, leading to magazine covers, book deals, and reality TV series. ^[58]

Celebrities may be resented for their accolades, and the public may have a love/hate relationship with celebrities.

Famous for being famous

Famous for being famous, in popular culture terminology, refers to someone who attains celebrity status for no particular identifiable reason, or who achieves fame through association with a celebrity. The term is a pejorative, suggesting that the individual has no particular talents or abilities. Even when their fame arises from a particular talent or action on their part, the term will sometimes still apply if their fame is perceived as disproportionate to what they earned through their own talent or work.

The coinages "famesque" and "celebutante" are of similar pejorative gist.

Internet celebrities

Also known as being internet famous

A report by BBC highlighted a longtime trend of Asian internet celebrities such as Chinese celebrity Wang Hong (birth name Ling Ling). ^[72] According to BBC, there are two kinds of online celebrities in China—those who create original content, such as Papi Jiang, who is regularly censored by Chinese authorities for cussing in her videos, and those such as Wang Hong and Zhang Dayi, who fall under the second category, as they have clothing and cosmetics businesses on Taobao, China's equivalent of Amazon. ^[72]

Most high-profile celebrities participate in social networking and photo or video hosting platforms such as YouTube, Twitter, Facebook, Instagram, and Snapchat. ^[63] Social networking sites allow celebrities to communicate directly with their fans, removing the middle-man known as traditional media. Social media humanizes celebrities in a way that arouses public fascination as evident by the success of magazines such as Us Weekly and People Weekly . Celebrity blogging have also spawned stars such as Perez Hilton who is well known for not only blogging, but also outing celebrities.

Social media sites have also contributed to the fame of some celebrities, such as Tila Tequila who became known through MySpace. ^[10]

Families

Another example of celebrity is a family that has notable ancestors or is known for its wealth.

Restricted access

Access to celebrities is strictly controlled by their entourage of staff which includes managers, publicists, agents, personal assistants, and bodyguards. Even journalists find it difficult to access celebrities for interviews. An interview with writer and actor Michael Musto cites:

Celebrities often hire one or more bodyguards (or close protection officer) to protect themselves and their families from threats ranging from the mundane (intrusive paparazzi photographers or autograph-seeking fans) to serious (assault, kidnapping, assassination, or stalking). The bodyguard travels with the celebrity during professional activities (movie shoots or concerts) and personal activities such as recreation and errands.

Celebrities also typically have security staff at their home, to protect them from similar threats.

Cult of celebrity

Andy Warhol famously coined the phrase "15 minutes of fame" in reference to a short-lived publicity. Certain "15 minutes of fame" celebrities can be average people seen with an A-list celebrity, who are sometimes noticed on entertainment news channels such as E! News. These persons are ordinary people becoming celebrities, often based on the ridiculous things they do. "In fact, many reality show contestants fall into this category: the only thing that qualifies them to be on TV is that they're real." ^[10]

Certain people are only remembered today because of a movie portrayal, certain story or urban legend surrounding their life and less for their accomplishments. Antonio Salieri was a famous and well-known 18th-century composer, but his fictional portrayal as an antagonist (for example, in the musical and film Amadeus ) has been more famous than his music since the end of the 20th century. Roscoe "Fatty" Arbuckle and O. J. Simpson are more notorious for their association with murder trials than for their respective movie and sports careers. Centuries after his death, Andrea Mantegna is now better known as the mentor of Leonardo da Vinci than for his own paintings.

Health implications

John Cleese said being famous offers some advantages such as financial wealth and easier access to things that are more difficult for non-famous people to access, such as the ability to more easily meet other famous or powerful people, but that being famous also often comes with the disadvantage of creating the conditions in which the celebrity finds themselves acting, at least temporarily (although sometimes over extended periods of time), in a superficial, inauthentic fashion. ^[10]

Common threats such as stalking have spawned celebrity worship syndrome where a person becomes overly involved with the details of a celebrity's personal life. Psychologists have indicated that though many people obsess over glamorous film, television, sport and music stars, the disparity in salaries in society seems to value professional athletes and entertainment industry based professionals. ^[10] ^[10] One study found that singers, musicians, actors and athletes die younger on average than writers, composers, academics, politicians and businesspeople, with a greater incidence of cancer and especially lung cancer. However, it was remarked that the reasons for this remained unclear, with theories including innate tendencies towards risk-taking as well as the pressure or opportunities of particular types of fame. ^[10]

Furthermore, some have said fame might have negative psychological effects, and may lead to increasingly selfish tendencies and psychopathy.

Recently, there has been more attention toward the impact celebrities have on health decisions of the population at large.